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IGNITING IMPACT THROUGH SOCIAL MEDIA

CLIENT: RCNTV & SLI  PARTNERS: Havas 

RESPONSIBILITIES: Strategy Development & Implementation, Content Creation, Animation, Social Media Management, Evaluation.

Misión Impacto is a transmedia entertainment and social impact project designed to promote social entrepreneurship among youth and inspire a new generation of changemakers. It’s made up of a TV show, a digital platform, contests, and a blog.

We developed a social media strategy using Facebook, Instagram and Twitter to drive traffic to the online platform where visitors could engage in different actions to help the entrepreneurs of the TV show and win prizes with their efforts. Through social media, fans were able to interact with Misión Impacto, ask questions, share posts, and keep up with the news surrounding the web platform, the contest and the show.

Creation of
Characters

A variety of characters representing diversity and inclusion were created, based on a simple shape that could be easily replicated by fans.

Content
Development

Branded infographics highlighting facts about social issues. These were among the most shared content on social media.

Social media posts’ format and content were adapted to each social media channel. These were combined with posts of promotional nature encouraging users to watch new episodes and take action on the digital platform.

Some characters were actual people whose leadership and wisdom in entrepreneurship have inspired an entire generation of changemakers.

1,000,000+
Shared content,
likes and comments

44,000+
Engaged followers
on social media

19
Celebrities tweeting
about the project
and engaging others

Tags portrait

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